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Demand Generation

Demand generation marketing constitutes a strategic approach aimed at constructing and reinforcing your brand's visibility. Through a demand generation campaign, you can effectively explain your business to potential customers, showcasing your problem-solving abilities. These individuals might possess limited awareness of the existing problem, yet they have not started their quest for solutions.

These campaigns serve as conduits, guiding them to your website or initiating contact to procure additional information.

Common demand gen strategies

  • Content Marketing
  • Social Media
  • Webinars
  • Pay-per-click (PPC) Advertising
  • Website Analytics

Objective

Focuses on driving awareness and interest in the company’s products or services to nurture relationships with potential customers.

approach

Uses a comprehensive, holistic approach, influencing potential customers at every stage of the buyer’s journey, from initial awareness through to customer advocacy.

Content Strategy

Content is typically ungated, aiming to reach a wide audience and generate broad interest.

Measurement Metrics

Metrics evaluate success based on awareness, engagement, and customer acquisition, such as web traffic, social shares, or customer lifetime value (CLV).

Target

 Focuses on a wider audience, nurturing prospects at all stages of the sales funnel.