Marketing Marketing Assessment | GoldSpec Branding & Strategy

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diagnose the strengths of your marketing team

Unlock Your Company's Potential with Our Comprehensive Marketing Organization Assessment

In today's dynamic business landscape, a finely-tuned marketing organization is the cornerstone of success. GoldSpec specializes in delivering data-driven, in-depth assessments that empower your team to excel. Our expert consultants meticulously analyze your strategies, structures, and processes, identifying strengths and uncovering untapped opportunities. Whether you're a startup aiming for rapid growth or an established enterprise seeking to stay ahead, our assessment equips you with actionable insights for strategic refinement. Elevate your marketing prowess and drive transformative results with our proven assessment framework.

Take our online assessment

Assess your marketing strategy with our user-friendly online assessment, conveniently divided into 8 focused segments each just 5-10 insightful questions. The entire assessment takes less than 10 minutes.

Submit your assessment, and our team promptly dissects the data, compiling an evaluation report that unveils your organization's strengths and growth avenues. Propel your marketing endeavors to new heights through our seamless assessment process, tailored for your success..

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Strategy & Measurement

Assessment of your organizations plans, strategies, anaylitics, alignment & more.

Strategic Communications

Assessment of your organizations communications (social media, website, PR, etc.)

Product management

Assessment of your organizations market, pricing, differentiation, positioning, etc.

customer centricity

Assessment of your online reputation, customer satisfaction & loyalty, referral programs, etc.

lead generation

Assessment of your organizations advertising, sponsorships, digital marketing, etc.

sales enablement & support

Assessment of the tools and resources given to your sales team.

Staffing & Management

Assessment of your team's training, skills, best practices, career planning, etc.

Systems & technology

Assessment of your organizations CRM, Marketing Automation, & asset management.

Marketing Organization Assessment

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Step 1 of 8

Name

Company

Section 1 | Strategy & Measurement

Marketing Plans | We have documented marketing strategy and plans.

Selected Value: 2.5

Marketing Budgets | We utilize a zero-based budgeting approach in our marketing planning process, and are inline with industry benchmarks for revenue/marketing spend ratios.

Selected Value: 2.5

Brand Strategy | We have a specific strategy for our brand with objectives, initiatives, targets, and metrics.

Selected Value: 2.5

Dashboards, Scorecards, & Metrics | We have defined metrics and targets for our programs (scorecards), and a process to collect and report on our metrics with a dashboard.

Selected Value: 2.5

Analytics | We have analytics software, reporting capabilities, and the skills required to make forward-looking decisions (such as revenue prediction) based on our business data.

Selected Value: 2.5

Prioritization | We have a process and an analytical tool for logically prioritizing all requests for marketing projects.

Selected Value: 2.5

Process Documentation | We have documented and standardized all of our key marketing processes such as product development, strategic planning, campaign execution, program measurement, etc.

Selected Value: 2.5

Aligning Marketing & Sales | We have a process for aligning sales and marketing around common business objectives that yields dramatic improvements in marketing ROI and sales productivity.

Selected Value: 2.5

Operational vs. Strategic | Marketing has a seat at the boardroom table, provides proactive & strategic leadership and does more than just complete operational requests for marketing services & support to the business.

Selected Value: 2.5

(281) 371-6825

Unlock Your Company's Potential with Our Comprehensive Marketing Organization Assessment

Take our online assessment

Marketing Organization Assessment

Section 1 | Strategy & Measurement

Section 2 | Strategic Communications

Section 3 | Product Management

Section 4 | Customer-Centricity

Section 5 | Lead Generation

Section 6 | Sales Enablement & Support

Section 7 | Staffing & Management

Section 8 | Systems & Technology

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